Students Tendency to Consuming Foreign Goods and Socio -CulturalDeterminants (With Emphasis on the Family Domain)

Y.Ahmadi^[1]

A.Mohammadi^[2]

Abstract

In late modern society, the concept of consumption which is located in the area of ​​human needs, is not only an economic process, but also is cultural and social process. This paper intends to focus on relevant theories of cultural consumption (Baudrillard,Sklair, etc.) and display (Bourdieu, Veblen, etc.) to investigate the phenomenon of consumption, especially the consumption of foreign goods in Sanandajand determinants of it.

This paper is a survey study by control of terms, is a broaden study by extended and is a cutting study by time (in the second half of 1389). The population is the entire person that has Students in Sanandaj city. The sample size based on Cochran formula is 400. The questionnaires with suitable structures validity (based on Cronbach’s coefficient of Alfa) in the ratio of age, sex in deferent areas have been distributed.

There are many research results: The mead of tendency to consumption of foreign goods in Sanandaj city was in Middle. Results show that there are meaningful relations between Family competitions, Differentiation and emphasize on the distinction, the performance of domestic producers, advertising media and economic status - social and tendency of students to foreign goods.

Key words: differentiation, distinction, media advertising, culture